The Anti-Aging Debate: the untapped powers of Organic Skincare
We are no longer satisfied with growing older and wiser. Years pass and wrinkles become visible. In a capitalist, commercial world, we want to live longer, but not in the traditional sense of growing old and living longer.
We fervently cling on to any youth-redeeming features we may have. We moan, groan and agonise over creeping wrinkles, crows feet. Lines around our eyes are a dead age giveaway to the opposite sex. This is where we can tap into the potential of organic skincare.
Women invest in anti-ageing creams, moisturisers and cleansers and the range of skin care products available. It’s the play on the national consciousness that make us feel we need to look young. Glossy womens’ mags plaster screaming headlines about the latest celebrity to slip under the knife or visiting the clinic for a botox top-up.
Anti-ageing skincare is big business. According to researchers Euromonitor, the UK facial skincare market was worth 751m in 2005, growing to a massive 71% since 1997. Fastest growing category is nourishers or anti-ageing products, which together with regular moisturisers account for 61.7% of total market sales.
Skin care companies long criticised for focussing on younger women, now have older role models to be the face of their products. Dior recently signed 47 year old actress Sharon Stone for a new advertising campaign for its anti-ageing line Capture and Estee Lauder has re-engaged Karen Graham, erstwhile model and spokeswoman for Resilience Lift.
Anti-ageing products receive rave reviews for the amount of peptides, fruit acids, antioxidants or Coenzyme Q10 and Retinol which is basically vitamin A. But which ones are the best? You can pay up to 229 for a 30ml pot of the La Prarie Range but according to the latest scientific study from the US on beauty-counter anti-ageing products, expensive products are not the best. The best performing anti-ageing product is actually the considerably cheaper Olay Regenerist, 16 for a 30ml pot.
For those worried about ageing, a trip to the a good beauty expert will set you back about 100 but at least you will get a proper consultation and most people would leave with a bag of samples to try at home. There are a few organic, natural anti-ageing products on the market. Ren’s Glycolactic Skin Renewal Peel Mask is good for brightening dull or mature skin and decongesting blemish-prone skin but it’s probably not suitable for very sensitive skin. Plante System Intensive Anti-Wrinkle Cream is from a French organic range new to the UK. IT features an antioxidant-rich plant complex and lily extract which plumps the skin and works against age spots. It’s also paraben free and certified by Ecocert, the French organic body.
Neal Yard’s Organic Beauty Oil is an excellent age-defying oil. This beauty oil is packed with nourishing omega fatty acids, essential nutrients and anti-oxidants that encourage the skin to regenerate naturally itself. Drizzle over your porridge or your salad and take it internally or apply onto your skin. Neal Yard’s skin-nourishing oils is also a hot favourite.
Neal Yard’s Organic Beauty Oil has age-defying credentials. This beauty oil is packed with nourishing omega fatty acids, essential nutrients and anti-oxidants that encourage the skin to regenerate naturally itself. Drizzle over your porridge or your salad and take it internally or apply onto your skin. Neal Yard’s skin-nourishing oils is also a hot favourite. Argan oil is known for its anti-ageing properties. Argans’ anti-ageing skin softening properties are well documented. For centuries, Argan oil has been used by Berber women in Morocco who use it to nourish their skin, hair and nails. Not only does it help to reduce wrinkles by restoring the skin’s water lipid layer but it also cools and soothes inflammation. Its anti-oxidant properties contribute to the neutralisation of free radicals, particularly useful in the polluted Western hemisphere. Argan oil also helps to cool skin that has been exposed to wind and the sun and also protects it in cold weather.
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