Affiliate Programs. How To Set One Up.

by Lucas Heijn

If you really want to put your business into top gear, the best way to do that is to create an affiliate program. An affiliate program means that you have got a lot of other people selling your product for you. And the best part is that you don’t need to pay them till after you have been paid.

Another advantage of this, is how your product will be perceived. If you have a lot of people promoting your product, it will be perceived as being a very popular product. This creates a viral effect, and thus creates more sales. So even though an affiliate program may cost you 50% of the income, you still end up making a lot of money.

If you did all the promotion your self, even with a big list of e-mail subscribers. And let’s say your list was 100, 000, and you had a conversion rate of 0.04%. This would mean that you would sell four hundred copies and keep 100% of the income.

Now, of course, you still use your list, but we also have 100 affiliates promoting the product. Now if each affiliate made 10 sales, you have made a further 1000 sales of your product. It’s true, you may now have to share 50% of the income with your affiliates, but you have still made a lot more money than if you had gone it alone.

If you own a product and you want to successfully market that product. You really need to use affiliates. So now the question arises; how do we set up an affiliate program? Well, there are 2 that I have personally used. I use a program called Jam Affiliates from jrox.com. This program is easy to use and is very powerful. Giving you plenty of administration options.

Another way you could go, is to use ClickBank. Many affiliates prefer ClickBank, as they are assured, they will be paid. Another advantage of ClickBank, is that you don’t need to go through the difficulties of installing a script on your server. Affiliates can join ClickBank for free. To be a seller on ClickBank requires a small one time fee.

Personally I love ClickBank. For one thing, ClickBank recruits the affiliates. It also handles all the administration duties, which makes my life much easier. You don’t have to worry about paying your affiliates, it’s all done by ClickBank. So when you get your check from ClickBank, it is all yours. And your affiliates love it as they feel more secure with ClickBank.

It’s obvious that if you want to make a success of your marketing on the Internet that you will need to use affiliates. The two that I’ve mentioned and have experience with are both good. But I must admit that ClickBank is by far the easiest, in that all the administration is handled for you. There is a small cost in their comission, but that is well worth it.

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