Profiting From A House Cleaning Business
House cleaning is one of the few home-based businesses where it is relatively easy to profit from. You want some proof? I can show you now how you can easily start and profit within a few months from your own house cleaning business.
House cleaning is in huge demand today. It is forecast for this trend to continue over the foreseeable future. Have you noticed that people tend to be more in a hurry and are much busier these days? This means that people are willing to pay service providers to help them with mundane and everyday chores – such as house cleaners.
You have to decide if you want some of this action now – while the demand is huge and still growing. Starting your own house cleaning business has never been at a better time than today.
Please find below some of the main aspects you should know in order to set up as an Indpendent Cleaner.
Choose a Business Name:
Identifying a name for your business is very important. This gives you an identity and is also needed for advertising purposes. Look through your local Yellow Pages to give you an idea of names in the house cleaning section. Don’t copy any name, but think of something similar along those lines.
An identify for your business is very important and a good name helps provide this. Just because you want to work on your own as an independent cleaner doesn’t mean that you should not take your business serious, because you should.
Choosing Your Customers & Territory:
You need to know who your customers are going to be and where they live. You might not have your own transport, so this will have to be taken into consideration. If you have a car then you will be able to travel further a field and be able to do more cleans per day.
If you don’t have your own transport, then you should try and target people near where you live. But you will also need to identify if the people in your area have the money to pay for a cleaner.
So basically you need to know who can afford to pay for a cleaner. You also need to know if there are enough of these premium customers within a certain proximity of each other? Ideally you would want as many customers as close to each other as possible. This way you can do more cleans per day and not lose too much time travelling from one customer to another.
Set-Up Costs:
With your own small business, trading as a sole-trader you will find that you need next to zero start-up costs. Many cleaners who work on their own will normally use the cleaning products & equipment based at their customers’ home. Do you see how you can start profiting immediately from this business?
Let’s take a look at what you can spend a few dollars on to set-up shop:
o A tabard/apron
o Marketing
o Costs for travelling
Setting The Price:
You need to set yourself a price structure. The best way to do this is to ring around the local cleaners in your Yellow Pages and find out what they are charging. Get into ‘acting mode’ and pretend that you are finding out rates for yourself.
Since you have completed your price research you can decide if you want to set your rates lower, higher or in-line with your competitors. Tip: don’t charge too low, cheap sometimes reflects shoddy work!
Advertising:
If you don’t carry out advertising activities, then know one will know about your cleaning service. The best and cheapest way to do this is to create small flyers and to put them directly into your potential customers’ mailbox. Make hundreds if not thousands of these.
Simply type up your flyer in a word processing document, or get somebody to do this for you. Try and put at least two flyers on one page. Take these your local library or wherever has a photocopier. Get them copied as many times as you can afford.
Get your flyers distributed by the bucket-load. This doesn’t take as long as you think. You never know, when you return home you might have a message on your answer machine!
Depending on your budget, you could think about putting an ad in the Yellow Pages. Don’t worry if you can’t afford it, put one in next year instead.
Expanding Your Business:
Seriously think about hiring cleaners when your diary gets too full. You can start to make double, triple, then quadruple the money. It’s worth thinking about for the future.
All you need to do is advertise in a local newspaper. When you have chosen someone who you like, simply take them with you on your cleans and they will soon pick up your cleaning routines and methods.
Now that they are working to your standards, you can leave them to do their own cleans with new customers.
Once you are totally confident with managing cleaning staff there is no reason why you can’t hire more cleaners.
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